Let’s start from the beginning…(or skip to why it should matter to you)
Before anything else, I’m a creative individual. I’m inspired by everything around me (except celery, ugh, celery). This hustle & grind has been going on for a long time now. I know I’m supposed to speak eloquently about my professional philosophy and use words like “synergy.” But let me tell you a story instead.
My first job was when I was eight years old. I was a dirty kid in a small town three hours west of Mexico City. The biggest export then (and maybe still) was avocado and mango. They would ship them in these thinly wooded crates. The wood was so thin, they were hammered with tiny nails; so they hired children because their tiny hands could work faster. I never thought about child labor laws then. I just thought I was hanging around with my friends making boxes.
When my family and I moved to the United States again in the summer of 1997, Pokemon was the biggest craze for every fourth grader I knew. Those suckers would pay for anything Pokemon-related. I would draw their favorite characters for up to $2 each. I was ballin’. If they didn’t have the money, they would exchange my drawings for duplicate first edition collector cards. My mom would then take me to the comic book store and I’d exchange it for cold hard cash. America.
In middle school, as my taste matured, Dragon Ball Z was the next thing. And boys wouldn’t settle for a drawing on lined paper. No, I had to upgrade. I would stock up on poster paper and draw epic battle scenes. The girls weren’t as crazy about DBZ but I needed to find an “in” to that market as well. Laugh quietly to yourself if you remember the sparkly gel pens everyone used. Well, girls liked sparkly and pretty. While we’d wait in line at the school cafeteria, I would draw their name on their arms with gel pens and add cute flowery designs with hearts and stars. By the time it was my turn to pay at the line, I had just earned my lunch money.
Then high school came around, my reputation was essentially cemented as the art kid. Once, I was hanging out at Hot Topic (yeah, that Hot Topic) with my best friend and we were looking at graphic tees. We wanted to get some but g’damn they were expensive at $35 a pop. My friend looked at me “dude, we’re artists. We can make that shit.” Another light bulb. I started making manual screen print designs on shirts, hoodies, and pants. At $20 each, my friends would provide the article of clothing they wanted me to design on and a description of the said design.
Fast Forward to Now
You see, I’ve always been down with the entrepreneurial spirit without realizing it had a name. I’ve been working with small business owners at various intervals between full-time employment for the past eight years since graduating from the Corcoran College of Art + Design in 2010. I live, work, and play in Washington DC but the type of work I do has allowed me to work with anyone from anywhere in the world. Yes, I can design logos, websites, social media integrations, business cards, inbound marketing campaigns, and automated email sale sequences. This is my business.
But at its core, I do more than that. I build brands and tell stories. Hire me and I’ll help you tell yours.
What People Say About Me
I collaborated with Saïd during a week-long international congress event in Shanghai back in 2011 and we were each other’s point of contact between China’s & America’s co-hosts to facilitate the technical team’s tasks during keynote speaker presentations.
His own multi-media technical expertise allowed us to seamlessly enhance the event’s global branding image. He was a pleasant professional to work with.Jie Liang
Having collaborated with Saïd was an experience any professional would feel at ease knowing he will go out of his way to make sure your team has all the necessary guidance to move forward.
I met him in Rio de Janeiro, Brazil when my team traveled from Paraguay to connect with thought leaders & innovators in various industries, including the technology sector.
He and his team were indispensable to our networking experience to make sure we connected with prospective partners.Roberto Urbieta
I have been head of several organizations for over ten years and thus have always been on a tight schedule.
In the three years that I worked with Saïd, who in addition to responding to several colleagues in 140+ countries, including our organization based here in Greece, managed to provide guided assistance to many of our inquiries…from co-branded logo design assets, screencast video tutorials, website updates, to advice on social media best practices.
It is without hesitation that I say he is a talented professional that will be sure to over-deliver.Andreas Stefanidis
What do you do?
I’m a story-teller. More specifically, in terms of what I can do for you, I’m a brand designer.
Who do you do it for?
With the exception of certain projects being particularly exciting, I tend to focus on service-based small businesses trying to get to that next big step in the relationship with their best clients (and help them get rid of the toxic ones).
I’m particularly keen on service providers that lead with a socially progressive message.
I only need a website/infographic/icon/poster/SaaS solution. Will You Help Me?
Probably not. But hey, don’t take it the wrong way. I’ve plenty of awesome creatives I can refer you to. It’s just that I’m a long-term relationship kinda guy. We’re in it for the long haul and I truly want to be sure we’ll be a great fit to work together so I want to know EVERYTHING about what your business does.
It’s why ALL of my clients go through an exploratory phase known as the Brandstorm.
What's the Brandstorm?
It’s a process I go through with my clients to explore every point of contact they have with their customers. With an understanding of not only what they’re saying, but how they’re saying it, we can make adjustments that aim to align with their present and near future goals.
You can learn more about that by following this link.
How are you better?
There will always be someone better. However, if you fit the criteria of the type of service-based business client I want to work with and looking for a full (re)brand package solution, I can get you selling in less than three weeks.
How do you plan on delivering that fast?
To deliver on quality and efficiency, it’s paramount that we establish early on our mutual responsibilities:
- I need your undivided & responsive attention
- You must have a healthy budget
- Be able to delegate low priority tasks so you and I can concentrate on high-level strategic thinking
- Let me do what I do best (design decisions) so we can put together a premium package offer and professional brand presence for what you do best.
Is there life after you deliver your branding package?
Why of course there is. Having an amazing brand won’t be a direct consequence to increase your business value (that is, more sales), but a terrible brand will probably ensure that it fails…or worse yet, remain mediocre.
After your branding project is 100% live, you have the option to get both on website care and marketing boost plans.
Do you work on an hourly basis?
I don’t. Because I want to learn specifically about the goals that you have for growing your business, I work alongside you to make those important decisions.
Bless their hearts, but order takers are just that. Give them a set of tasks with an hourly rate, and they’ll make sure they take their sweet time to drain your resources.
Flat-rate pricing protects you from hidden fees and motivates me to deliver on that promised efficiency to get you results.