A newly formed small business in the mid-Atlantic wanted help to create a brand that would reflect her house cleaning services. She wanted her audience to view her as friendly, chic, professional, and with a touch of luxe white-glove service.


Clean simplicity was delivered. A playful hand-drawn logo, later digitized that evokes the cozy sensation of the friendliness of a next-door neighbor. The earthy & vibrant colors are a reflection of the client’s personality that translates into the way she does business. She conducts business in the Hampton Roads, Virginia area and inspiration from the proximity to the sea was a conscious consideration.

The platform runs on WordPress. Easy-to-use and accessible on any device. Strong & clear calls-to-action made a client lead accessible at every touch point of digital interaction.


Chica Shine


Naming + Tagline
Brand Guide System
Print Collateral

Chica Shine Home Page

above-the-fold home page

Chica Shine Logo Process

digitized sketch + final logo form

Chica Shine Style Guide

typography + color swatches

Chica Shine Logo Formats

formats for large displays, print formats, web banners & favicons

Chica Shine Business Card

business cards

Chica Shine Tee

marketing swag

Chica Shine Full logo
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