Brief

Train Effective is a revolutionary e-learning startup that teaches young aspiring footballers how to better train and have a better shot of getting into the pros. Its founder & ceo Nick Humphries approached me to help him design and develop a brand system that he and his team could further reference as they built various digital assets.

Challenge

The brand tone was to attract young men between mid-teens to late twenties. The logo and brand guide system had to encompass strength, speed, agility, and the boldness familiar to European football team jerseys.

Client

Train Effective

Deliverables

Logo
Brand Guide System
Landing Page

Train Effective Case Study Avatar

logomark

wordmark + tagline

Train Effective Style Guide

typography + color swatches

Train Effective - Facebook

facebook

Train Effective Website

home page

Train Effective - Instagram

instagram

Train Effective Branded Post

media post adhering to brand color guide lines

Train Effective Branded Post

media post adhering to brand color guide lines

Train Effective Branded Post

media post adhering to brand color guide lines

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