Train Effective is a revolutionary e-learning startup that teaches young aspiring footballers how to better train and have a better shot of getting into the pros. Its founder & ceo Nick Humphries approached me to help him design and develop a brand system that he and his team could further reference as they built various digital assets.
The brand tone was to attract young men between mid-teens to late twenties. The logo and brand guide system had to encompass strength, speed, agility, and the boldness familiar to European football team jerseys.
Brand Guide System